Section 4

Selecting the Corporate Name

When deciding on a name, it is important to keep in mind that it should be distinguishable from any other corporate name. It is possible that the state may refuse to incorporate a name because of similarity. The corporate name must contain the word: company, incorporated, association, syndicate, limited, corporation, or any one of these abbreviations: Co., Corp., LLC, or Ltd. If a personal name is used, it must be in the form–John Doe Company.

Prior to incorporation CRA of America, LLC will determine with the state if the name is available. Select three names in the event your first choice is unavailable.

If the corporation plans to conduct business in other states or market products nationally, it would be beneficial to register the corporate name as a trade name or trademark with the U.S. Patent and Trademark Office in Washington, D.C. A comprehensive search should be handled by a professional search firm prior to using a trade name or trademark. This will afford the corporation maximum protection on a nationwide basis.

A corporate name that is available in one state, might not be available in another. If that is the case, the second company or foreign corporation with the same name, could be prevented from doing business in that state. It could also be sued by the other corporation. A registered trade name would have precedence over a corporate name. That is why a federal trade name or trademark could be wise.

Consult an intellectual property or trademark attorney in your area or Washington, D.C.


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